It is no secret that men and women are different, likewise their communication styles are different. Running a small business means you need to have an understanding on how to communicate to each. When it comes to marketing, you’ll need a further understanding on how each of the sexes consumes advertising, and where to find…Continue Reading
Marketing is a learned skill that can take many years at university to master. We can however observe how the masters do it, and adapt that to small business. When you consider how the big guys conduct their marketing, sure we might not have the budget, but the content is gold. This content can be…Continue Reading
We’ve had a few conversations of late in the Tradies in Business Facebook group, about finding the value in business support. Most tradies are slow to ask for help, or simply don’t quite know how to, but once you begin finding business support, it’s pretty hard to go back! Let’s deep dive…Continue Reading
The number one question I am asked as a business mentor is how to switch off as a business owner. While I am not perfect at it myself, I have learned a few tricks over the years that do help me in my own businesses. Switching off is vital for your personal health and for…Continue Reading
In our Tradies in Business Facebook group I see a common concern that tradie based businesses have. Time wasters, or tyre kickers are a pain point for most businesses, and yet it is so easy to correct by learning to qualify leads. While you will never eradicate ‘lookers’ all together, you can…Continue Reading
The irony of this post is not lost on me, as I spent 30 minutes before writing falling down the Facebook rabbit hole. I have not always been productive when working from home. It is something I need to consciously practice each and every day. Over the years of trying to be productive, I have…Continue Reading
I shared a live last week on Facebook revealing just how little I have liked networking events over the years. It takes a lot of courage and self belief to walk into a room full of people you don’t know and say hello! Oh and I never remember my business cards!! It is something I…Continue Reading