I am so excited about today’s Small Business Spotlight. Gab and I connected last year when we were working on similar projects, and I have to say, Gab is super exciting and very inspiring. She has such a zest for life that is evident from before you even have the opportunity to hear her speak. I love what Gab is doing with her businesses and think you will too. 🙂
My Trade Story With Gabriella Horak
Please introduce yourself and your business?
My name is Gabriella Horak and I am the Founder and CEO of What’s Your Edge? and creator of The Builder’s Edge™.
What’s Your Edge? helps individuals and corporate teams find their edge through powerful training and mentoring programs. The Builder’s Edge™ is a business product I created to help builders and contractors find their competitive edge.
How did your business begin?
I created The Builder’s Edge™ after the relationship with my builder, who was doing my renovation, fell apart. This bothered me so much that I made a communication program for builders that I knew would help them build rock solid relationships, on and off site, and increase their bottom line.
This program by the way isn’t based around my one personal experience in homebuilding. It is the outcome of extensive interviews with builders, consumers, contractors, architects and other industry experts, plus my 20 years of work as a successful Communications Specialist.
What obstacles did you face and how did you overcome them?
Every business no matter the industry comes with unique set of problems.
My most personally challenging was building a website! But that’s what experts are for and every step of the way I asked questions. I believe most problems can be solved asking the right questions so much so I made it is one of our core business values. (I love my website now!)
I think the most interesting and ongoing challenge we have is translating the incredible value of what is typically seen as a corporate world activity. Once I start working with business owners however they quickly see how these strategies can work onsite. It’s great when they get it and start to truly fly.
Tell us a little more about the product or services you provide?
What’s Your Edge? helps people and businesses find their edge through powerful training and mentoring programs for corporate teams and individuals. We also help small and medium sized businesses get their edge with industry specific business accelerators.
Our Business Accelerators, like The Builder’s Edge™, show business owners how to find out what they need to run a successful business using one simple strategy: Asking the Right Questions at the Right Time. These Business Accelerators are downloadable guides that can be matched with a mentoring or coaching program.
Where would you like to see your business in 5 years?
I am enormously passionate about personal and professional development and see myself in this area forever.
I stand firmly in the belief that effective communication is the key to any business success. The message I want to get across is that communication isn’t rocket science but if you get it right it can be a superpower, even with the smallest of changes. Great communication can get you winning results both personally and professionally.
Do you have a small business and keen to share your story? Email firstname.lastname@example.org for more information.